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Digital Marketplaces are online platforms that create a venue for both buyers and sellers to transact over a product or a service.
When you purchase groceries online from your local grocery store for home delivery, you are shopping in an online marketplace, since you are shopping online.
The digital marketplaces:
Sometimes also called _______________ or _______________.
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Are useful for connecting ______________ and _____________.
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It transforms a small business into a __________________one.
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Attract the buyers by
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Which of the following are examples of digital goods?
Which of the below refer only to digital market places digital marketplaces:
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What is the benefit of a digital marketplace?
Name 2 negative and 2 positive impacts of digital marketplace for elderly:
Positive: 1. 2.
Negative: 1. 2.
Options:
Exclusion risk
Create social networks
Home and fast delivery
Digital divide
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The electronic marketplace channel structures describe the ways that products and services are delivered to customers by manufacturers or selling organisations.
The differences between an ecommerce and a marketplace website.
Label which picture shows the e-commerce and which one the marketplace.
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The consumers have the right to :
I buy some jeans, get home and then decide I don’t like them. I insist for refund or exchange. I think I have the right to demand this.
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How can a seller be reliable to its customers?
Fill in the blank
Large suppliers are generally reliable because they have and systems in place to make sure they can still deliver if anything goes wrong.
Check the supplier’s credit history to see if they are stable.
If the quality of your supplier’s product or service is you may incur extra costs for returns and replacements
Options:
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Melissa really wants to leave on a trip as soon as possible. She shops on the first website she finds with a search engine. Within 10 minutes, she has purchased an all-inclusive vacation that appeals to her, without even reading the comments from other clients. She paid online using her credit card.
The responsibility of critical awareness was not respected.
You brought a second hand product and when you open the box it is broken– not by your fault, but just because the item was faulty.
You decide to take it back to the store:
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What are the five main consumer rights?
Fill in the blank
Money or other benefits that a consumer receives as fair compensation for a company’s mistake ->
Want to obtain goods and services at a fair price ->
Claims to power tha can be used to protect one selves when purchasing goods or services ->
Those who buy or use goods or services for their own use, rather than for resale ->
Governs the rights of a consumer who has purchased defective items, especially automobiles ->
Items that are produces and sold for use and purchase by people ->
Want to sell goods or perform services so they can make a profit ->
Practices that eliminate competition through secret agreements ->
A form of collusion in which the purpose is to cordinate pricing for mutual benefir of the sellers ->
Activities that are performed for people in exchange for payment ->
Options
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Different but tightly associated
The outcomes (money that they bring to a brand)
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PAST questions are about:
In order to critically respond to written or visual advertisements it is of high importance to interpret the words or images that appear in the ad.
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E-mail marketing:
Advertisers use the big data information:
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Fill in the blank
Telemarketing is a type of direct marketing, where the seller contacts the consumers through
Direct selling takes place:
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Reflect on how you consume in the last 5 years, especially since the COVID-19 pandemic.
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Think of the context of your life an community.
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